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Category: Attribution Modeling

Master List of the Best Ad Tech Platforms for PPC

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

How To Use AdWords Attribution Models

We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.

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