Attribution Modeling, Google Ads
Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account. Read More »
Attribution Modeling, Google Ads
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account. Read More »
Advanced PPC Strategies, Analytics
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC. Read More »
Attribution Modeling, Branding
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels. Read More »
Attribution Modeling, Basic PPC Strategies
In this whitepaper, we will cover the basics and help you determine which model is right for you. Read More »
Advanced PPC Strategies, Attribution Modeling
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there. Read More »
Advanced PPC Strategies, Analytics
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it. Read More »
Advanced PPC Strategies, Attribution Modeling
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns. Read More »
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