Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find...

Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.

Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. But are internal tools up to the job? Here is an unbiased assessment.

In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.

Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.

Join Hanapin Marketing and DialogTech for a live webinar to learn how advertisers can use Google Ads automation to drive more of the right conversions.

Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team....