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Automation, Google Ads Scripts
Python has a major focus in SEO but what about PPC? Adding a bit of Python to a PPC campaign can do wonders for... Read More »
Analytics, Automation
Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand. Read More »
Automation, Bid/Budget Management
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more. Read More »
Automation, Google Ads Scripts
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently. Read More »
Automation
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. But are internal tools up to the job? Here is an unbiased assessment. Read More »
Automation, Conversion Rate Optimization
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020. Read More »
Attribution Modeling, Audience Targeting
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success. Read More »
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