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Ad Copy Testing, Basic PPC Strategies
Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad... Read More »
Basic PPC Strategies, Bing Ads
In this monthly post, we bring you the latest from all of the major ad platforms. Read More »
Basic PPC Strategies, Conversion Rate Optimization
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized. Read More »
Basic PPC Strategies, Bing Ads
In this monthly post, we bring you the latest from all of the major ad platforms. Read More »
Advanced PPC Strategies, Basic PPC Strategies
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020! Read More »
Basic PPC Strategies, Google Ads
For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads. Read More »
Account Structure, Basic PPC Strategies
The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management. Read More »
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