Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
The Impact of Campaign Structure on Bid Management – Part II
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.
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The Impact of Campaign Structure on Bid Management – Part I
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
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9 Hacks For Custom Automation [New Webinar with Acquisio!]
“I wish I could spend all my time doing bid changes and pulling reports!” said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in...
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What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Easily Predict The Future Performance Of Your PPC Account
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
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Now Available: Bid Optimization For High Valued Conversions
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
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The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.
Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
5 Strategies For Dealing With Restricted PPC Budgets
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
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[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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