Business of PPC, Case Studies
Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and... Read More »
Business of PPC, Case Studies
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and... Read More »
Business of PPC, Ecommerce PPC
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Read More »
Business of PPC, Client Relations
Business of PPC, PPC Strategy
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different. Read More »
Business of PPC, Client Relations
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management. Read More »
Ad Texts, Advanced PPC Strategies
Building successful paid search accounts requires a well-defined philosophy for approaching account work. Read More »
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