Category: Business of PPC
True or False: My PPC Goals Are Realistic
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
Using Basecamp for Effective Paid Search Management
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.
How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
Manage Your PPC Clients More Effectively By Identifying Personalities
Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.
Showcase PPC’s Holistic Value With AdWords New Store Visits Metric
32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.