Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.

In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.

Building successful paid search accounts requires a well-defined philosophy for approaching account work.

Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.

32% of offline consumers say that location-based search ads have led them to visit a store. AdWords new Store Visits now let us optimize PPC holistically.