Category: Business of PPC
4 Red Flags That PPC is Not Right For Your Business And What To Do About It...
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account
Volume or Return? - Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”