Certification, Exams
Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the study videos. Well now she... Read More »
Certification, Exams
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that we were told by those... Read More »
Analytics, Certification
Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!) Read More »
Analytics, Certification
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that can’t be tracked with... Read More »
Analytics, Certification
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a... Read More »
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