Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.

People are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert.

While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.

Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.

Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.

I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.