Be on the lookout for these Google Ads updates. Learn how to apply advanced marketing strategies for your next Google ads campaign optimization.
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February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? Adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent.
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Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.
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Google Ad Script to Manage Campaign Budgets
This script manages your budget at the campaign level by the hour via a google sheet, so you can scale.
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Work Smarter, Not Harder, With Bing Ads Scripts
If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you...
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Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
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Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply...
Update Bids and Monitor Changes with AdWords Scripts
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
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Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
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Coffee Talk: Catching Up With Hanapin’s PPC Experts
Explore takeaways from a recent interview with one of Hanapin’s Sr. Account Analysts!
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Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
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