I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them...
Continue Reading Increase Conversion Rates with Minimal Effort, Time and Money
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements...
Continue Reading A Gazillion Ways to Test Landing Pages to Increase Conversions
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have...
Continue Reading Increase PPC Conversion Rates by Targeting High Volume Locations
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows...
Continue Reading Landing Page Testing: How to test and what to test
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis...
Continue Reading PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall...
Continue Reading PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time....
Continue Reading PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new...
Continue Reading PPC Hero Landing Page Optimization Podcast – Business Plan Pro
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was...
Continue Reading Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and...
Continue Reading 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get...
Continue Reading PPC Hero Landing Page Critique Podcast – SteamSaunaBath
What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads,...
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