Keyword Research, Keywords
Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform... Read More »
Keyword Research, Keywords
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform... Read More »
Account Settings, Advanced PPC Strategies
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget. Read More »
Advanced PPC Strategies, Keyword Research
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the... Read More »
Content / Display Network, Experiments & Testing
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the ... Read More »
Match Types, Pivot Tables
Much like russian dolls, match types nest inside of each other. In this blog post, I fully explore the ins and outs of phrase and modified broad match types, as they are two of the most confused and cross-polluting match types. At the end of... Read More »
Basic PPC Strategies, Match Types
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