Advanced PPC Strategies, How To
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords. Read More »
Advanced PPC Strategies, Basic PPC Strategies
Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type. Read More »
Advanced PPC Strategies, Match Types
In this webinar on Thursday, April 16th at 1pm EST, we’ll focus on 7 areas that give you the most opportunity to identify gaps in your PPC account. Read More »
How To, Keyword Research
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them. Read More »
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