Match Types, Microsoft adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between howAdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences.... Read More »
Bid/Budget Management, How To Guides
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists. Read More »
Match Types, News Updates
Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types. Read More »
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