Audience Targeting, Automation
An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with... Read More »
Audience Targeting, Automation
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with... Read More »
Ad Customizers, Ad Extensions
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018. Read More »
Basic PPC Strategies, How To
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management. Read More »
Opinion, PPC Advice
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance. Read More »
Google Ads, PPC Opinion
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »
Facebook, PPC Opinion
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign. Read More »
Opinion, PPC Advice
Read about the 4 things I learned as a new hire at Hanapin Marketing, the PPC agency of experts. Read More »
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