Pay-per-click campaigns are essential to marketing and advertising strategies and business outcomes. Here we have listed seven PPC trends to follow in 2022.
4 Pillars of Paid Media Growth
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.
How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.
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3 Areas Of Digital Advertising That Are STILL Problematic
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.
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Take the Survey: How has COVID-19 impacted your paid media?
Fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media.
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Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
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Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
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Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.
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BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.
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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
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PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
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What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
