4 Pillars of Paid Media Growth
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth....
Category: PPC Opinion
How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.
3 Areas Of Digital Advertising That Are STILL Problematic
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.
Take the Survey: How has COVID-19 impacted your paid media?
Fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media.
Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
Images Are Going To Infiltrate Google Search - And Other Hot Takes For 2020...
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.