Images Are Going To Infiltrate Google Search - And Other Hot Takes For 2020...
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated...
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Category: PPC Opinion
BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.
Visual Search - Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so.