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Advanced PPC Strategies, Opinion
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.... Read More »
Google Ads, Opinion
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update. Read More »
Opinion, PPC Opinion
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC. Read More »
PPC Opinion, Surveys
Fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media. Read More »
Client Relations, Intermediate PPC Strategies
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes. Read More »
A/B Testing, Account Structure
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me. Read More »
A/B Testing, Image Ads
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies. Read More »
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