Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because...
Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
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Now Accepting PPC Hero Guest Bloggers
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
[New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and...
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How to Form a Remarketing Strategy
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and...
How To Do Keyword Research for Ecommerce Accounts
Ecommerce accounts are a beast all there own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to...
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Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it’s hard to think of a better topic for such a venue than competitor research. Everyone has their own...
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Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process...
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Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes, and I thought for my contribution, I’d tackle how you can be sure not to lose track of those accounts you’re...
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13 Tips to Manage Large Accounts [New Webinar!]
Managing a large account is no walk in the park. As the account manager, you may be juggling different budgets/goals/promotions in different branches of your company. It can be overwhelming and stressful. So how do you manage successfully (and without...
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The 10 Monthly Tasks Every Account Manager Should Be Doing
As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones...
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Scaling AdWords and Bing Accounts
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult...
