To start your new year out right, you should look for some big ideas to bring to the table for your PPC campaigns to your client or boss. I recently polled the group over at Reddit.com/r/PPC to see what they...
Continue Reading A New Year Means New Ideas For Your PPC Accounts
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Product Listing Ads: My Favorite Thing About 2012
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page...
Our Next Hero Conf 2012 Speaker transcript is from our Super Panel Discussion. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign...
You know you should audit your account, right? Whether it’s a new account you’ve just taken over or one you’ve been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC...
Continue Reading Audit Your Account With Wordstream’s AdWords Grader
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high...
Continue Reading Why PPC Agencies Should Include Call Tracking in All AdWords Plans
The holidays aren’t a total joy for everyone. The clearest example that always comes to my mind is Tiny Tim and his family sitting around their table and eating a boiled boot or whatever. (This probably depends on which of...
Continue Reading Lead Generation’s Sad Holiday Season Won’t Last Forever
The great thing about PPC is that you know the exact performance of every keyword in the account (or at least you can if you get everything set up right). You can now even attribute sales to keywords at the...
Continue Reading Why the Effectiveness of PPC Kills Account Growth
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you...
Continue Reading Holiday PPC Strategy & Prep in Just 7 Steps!
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart...
Continue Reading 9 Common Issues with Data That Make Your Ad Testing Worthless
The holidays loom for retail marketers, making July the time to start thinking about paid search campaign planning if you want to ensure your efforts are a success. Yes, it might be painful thinking about Black Friday keywords and holiday...
Continue Reading Christmas in July: Considerations for Holiday Planning
PPC Audits are incredibly useful. At our agency we have Account Mangers audit accounts routinely and they almost always find ways to increase account performance that the lead on the account glossed over. We also perform audits for companies small...
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