There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.
Continue Reading The Theory of Growing Vs. Building a PPC Account
Digital Advertising is Becoming a Liberal Art
The liberal arts curriculum was designed to give its students a comprehensive understanding of the world. Today, the digital industry advertising should be a part of that.
Continue Reading Digital Advertising is Becoming a Liberal Art
