The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
Category: PPC Theory
How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
Use PPC To Help Build And Optimize Your Email Lists
It’s easy to use PPC to build email lists, which is the core of email marketing.
6 Strategic Tools Your PPC Agency Should Be Providing
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
The Hierarchy of PPC Account Realization
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
When You Should Charge For PPC Audits - AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.