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Programmatic, Programmatic Advertising
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales... Read More »
Audience Targeting, Display Network
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. Read More »
Bing Ads, Excel
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency. Read More »
Display, Programmatic
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that... Read More »
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective... Read More »
Programmatic, Programmatic Advertising
Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product and services. Read More »
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