Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working...
X
Become a PPC Hero
Join over 34,000 other subscribers and get the PPC resources that best fit your needs as a modern digital marketer. Select your subscriptions to the right.
Category: Programmatic
Amazon DSP - Taking over the Programmatic World
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...
Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...
It's Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product and services.
Tried Everything to Get Qualified Leads? Time to Try Programmatic
Join us on Thursday, August 2nd for the webinar you need to attend to understand why programmatic could be a PPC life-changer. Criteo's Ned Samuelson and Hanapin's Bryan Gaynor can't wait to show you their tips and tricks.
The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.