Programmatic, Programmatic Advertising
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a... Read More »
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that... Read More »
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective... Read More »
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