In this webinar, Hanapin's John Williams and MightyHive's Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy.
Continue Reading Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Programmatic for Beginners: 5 Resources
Are you just getting started with programmatic? If so, we've got some handy resources to help you understand the landscape.
Connected TV: 3 reasons you should be using it
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing...
Continue Reading Connected TV: 3 reasons you should be using it
Frequency Capping in Digital Advertising
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
Continue Reading Free PPC Training for the Noobs at Your Agency
Amazon DSP – Taking over the Programmatic World
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The...
Continue Reading Amazon DSP – Taking over the Programmatic World
Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
Continue Reading Brand Attention: The metric you are not thinking about
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
Continue Reading Announcement! The 2019 PPC Hero Summit is March 6th
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product...
Continue Reading It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Tried Everything to Get Qualified Leads? Time to Try Programmatic
Join us on Thursday, August 2nd for the webinar you need to attend to understand why programmatic could be a PPC life-changer. Criteo's Ned Samuelson and Hanapin's Bryan Gaynor can't wait to show you their tips and tricks.
Continue Reading Tried Everything to Get Qualified Leads? Time to Try Programmatic
The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.
