In this guide, we delve into key topics and give best practices based on experience and Google recommendations.

Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.

If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.

LAST CHANCE to register for the 2020 PPC Hero Summit, a half-day, free online event that starts on Wednesday, February 12th at 11am EST.

Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!

In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.

The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.