Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here...

If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.

LAST CHANCE to register for the 2020 PPC Hero Summit, a half-day, free online event that starts on Wednesday, February 12th at 11am EST.

Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!

In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.

The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.