The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid...

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...

Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!

Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.