In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on...

Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.

For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.

In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.

Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io.

Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.