Facebook is testing mid-roll ads in select publisher’s videos in an effort to grow revenue from videos posted to the site.

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook...

Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.

Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.

Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!

Learn about 3 Facebook automations that can help you better manage your ad campaigns.

Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!