Earlier this morning, Google announced a new campaign type. The bad news is it is nothing radically different nor does it take advantage of any special NSA algorithms for super specific targeting. The new campaign is more of a revision...
Continue Reading How Google’s New Campaign Type Expands Your Market Reach
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all...
[Recording] Live Critique: CRO Landing Page Clinic What exactly is a landing page critique? In this webinar, we go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With...
Continue Reading CRO Landing Page Critique [Webinar Recording]
Wishing you a spooky-low cost-per-trick this Halloween! How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create a...
Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed...
Continue Reading Find New Opportunties and Lower Your CPA with a Simple Heat Map
This past weekend, Hanapin and PPC Hero showed our support at the Breast Cancer Awareness 5K! We encourage you to do the same! Put on your pink shoes and scarf and join your local Breast Cancer walk! Get more info...
Continue Reading PPC Hero Celebrates Breast Cancer Awareness
PPC Heroes, the time has come to get the ball rolling on another amazing slate of speakers for Hero Conf 2014. And who better to ask for fantastic speaker pitches than you! The Speaker Pitch Form is now live at...
Continue Reading Hero Conf 2014 | Now Accepting Speaker Pitches!
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
Continue Reading How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords....
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one...
Continue Reading #ThinkPPC Exchange: Ad Testing for Large Accounts [Webinar Recording]
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you...
Continue Reading Increase the Power of AdWords Scripts With a Few Simple Edits
Save time and Become the Hero with updates from PPC Hero in your inbox!
