Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All...
Continue Reading Optimizing What You Can’t See: The Lead Quality Challenge
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry. This Webinar is perfect for healthcare administrators and marketers. Learn to spot vulnerabilities in...
Continue Reading SEO and PPC for the Healthcare Sector [Webinar Recording]
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our...
Continue Reading Easily Increase Your Leads with Bing Phone Extensions
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses...
Continue Reading AdWords Cross-Device Estimates. Good or Bad?
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready...
Continue Reading Create Enticing Display Ads With Google’s Ready Creatives
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more...
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign...
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are...
Continue Reading 3 Essential Tips for Spying on PPC Competition
That’s right: 2014 is right around the corner, and that must mean it’s time to start making plans for next year. If I may humbly suggest penciling one event into your calendar (and then using a Sharpie), it should be...
Continue Reading NOW LIVE: Hero Conf 2014 Site, Dates and Location!
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers...
Continue Reading Optimize For Offline Conversions With New AdWords Conversion Import Feature
Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet...
Continue Reading Stop Wasting Time On MCC Data With Cross-Account Conversions
AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated...
Continue Reading PPC & SEO Unite with the New Paid & Organic Report in AdWords
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