This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing...

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook...

Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is important and how it may...

Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running app install campaigns across other...

In this case study, you'll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.

If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what are the most important trends to be preparing for. But we're here to...

Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper so that programmatic advertising can help you succeed.