Category: Whitepapers

5 Facebook Tools You Can't Live Without

While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of Hanapin’s favorite Facebook...

7 Optimizations You Need to Know for Apple Search Ads

Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running app install campaigns across other...

The PPC Trends Your CMO Needs to Know

If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what are the most important trends to be preparing for. But we're here to...

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