We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer...
Continue Reading 5 Ways You Are Missing Travel Customers on Mobile
When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to build something that perfectly suits your requirements.
Continue Reading One Size DOESN’T Fit All! 6 PPC Agency Solutions for Your Brand
This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There are hundreds of other ways to look at PPC data with a pivot...
Continue Reading 6 Pivot Table Examples to Increase Data Analysis Efficiency
While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a...
Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is...
Continue Reading How Social Attribution Can Radically Improve Your Brand’s Bottom Line
Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running...
Continue Reading 7 Optimizations You Need to Know for Apple Search Ads
In this case study, you'll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.
Continue Reading [New Case Study] How CRO Lifted an Old Landing Page Conversion Rate by 43%
If brands aren’t looking around the corners right now, they’re going to be caught by surprise. The problem is, it’s nearly impossible for a CMO or VP of Marketing to know what are the most important trends to be preparing...
Account Manager Bryan Gaynor has poured all of his expertise into this whitepaper so that programmatic advertising can help you succeed.
Continue Reading The Definitive Programmatic Guide for PPC Managers
In this whitepaper, Hanapin’s Senior Account Manager Jacob Brown (affectionately known here as Juice) will walk you through, step by step, the handy tools and tricks hidden inside the Excel Solver.
Continue Reading How To Use Excel Solver To Power Your 2017 Budgeting
Hanapin experts Kelsey Hadaller, Stephanie White and Diane Matacale will walk you through all the essentials you need to pump up your Health and Wellness PPC.
Continue Reading 9 Essential PPC Tips For The Health And Wellness Marketer
We pulled together a number of awesome resources and created 3 different bundles that are catered to an industry or a solution. In this post, you'll find a bundle for Retail Marketers, for Travel Marketers, and for Lead Generation. The...
Continue Reading Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
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