Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers an exit overlayintended to convert the user
Exit overlays are allowed on pages with Google AdWords and Bing Ads traffic
Exit overlays can supercharge PPC campaigns by capturing smaller segments, sweetening the pot, building email lists, reducing cart abandonment, and using alternative messaging
In this post, I want to build on these ideas, and explore specific tactics you can use to capture abandoning users in your PPC campaigns.
An exit overlay is a versatile marketing tool that’s most effective when targeted at specific pages, visitors, and user behavior. When used properly, we see exit overlays convert anywhere from 3 to 18% of otherwise abandoning users.
So let’s dig in.
Tactic #1: Coupon or Immediate Discount
Target these users: First-time visitors, paid traffic from Google and Bing
Exclude these users: Paid social media traffic
Place this offer on: Landing pages, pricing or sign-up pages, product pages
The problem with abandoning web users is that most never return to your site after leaving.
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...