[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

As a marketer, your biggest opportunities are in the smallest moments.

Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.

Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.

You’ll get expert-level PPC tips like:

  • How to segment and reach your customers at any point in their purchase journey
  • Targeting bottom of the funnel customers with long tail keywords
  • Using remarketing lists to bring in new visitors

Presented by

Jonah_Kupperstock_185x155  Jesse_Eisman_185x155  Kevin_Klein_185x155

Jonah Kupperstock                      Jesse Eisman                                     Kevin Klein


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In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

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