[New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

2015 was an exciting year in PPC. There were many new features that helped PPC and Digital Marketing, as a whole, see continued year-over year-growth. From AdWords Customer Match to Bing Universal Event Tracking and many other new features, search marketing continues to hold the lions share of digital spend.

According to a study by Forrester, more than $103 billion will be spent on search marketing, display advertising, social media marketing, and email marketing — that’s more than what will be spent on TV advertising by 2019. Over the next five years, search will remain the largest share of the digital mix, but social media investment will grow faster than any other digital marketing channel.

Many of the trends we saw shape PPC in 2015 will continue to see growth into 2016, however the creative strategies and how you apply them will be crucial for 2016. In this whitepaper, we will discuss 5 digital marketing trends you can’t afford to miss out on this year, including:

  • Audience Targeting
  • Mobile Trends
  • Remarketing List for Search
  • Social PPC
  • Ad Creatives

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