At Hanapin Marketing, we see a high number of pay-per-click marketing initiatives being set-up and often ran in a silo, with total separation from other marketing efforts. This separation is undoubtedly not the best thing for your business. Integrating PPC with your overall marketing strategy not only helps ensure your pay-per-click campaigns reach their ROI goals and full potential, but will also boost the success of all other marketing initiatives simultaneously.
In this whitepaper, we’ll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing. Each will be addressed individually and some key considerations will be pointed out that will help enhance your overall marketing strategies.
In this Whitepaper we’ll discuss:
- Using PPC to find relevant keywords for your SEO
- How to nurture your brand with remarketing through your social channels
- Building quality and more effective email lists
- Utilizing PPC for A/B testing