PPC is a dynamic industry that continuously changes moment by moment. When you want to know what is happening in your accounts, or you want to present that information internally or to a client, you need to paint a vivid picture. This picture needs to encompass everything you want the end user to know and understand about performance.Reporting is an important piece of the PPC puzzle. In this whitepaper, we’ll discuss how you can have an effective report that is easy to understand and read.
In this Whitepaper we’ll discuss:
- Determining how you set-up your report by analyzing your audience
- Understanding how to position the data
- How to decide between a week over week, month over month, or year over year reports
- Why the flow of the report is just as important as the data in it