[New Whitepaper!] Creating PPC Reports That Really Matter

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

PPC is a dynamic industry that continuously changes moment by moment. When you want to know what is happening in your accounts, or you want to present that information internally or to a client, you need to paint a vivid picture. This picture needs to encompass everything you want the end user to know and understand about performance.Reporting is an important piece of the PPC puzzle. In this whitepaper, we’ll discuss how you can have an effective report that is easy to understand and read.

 

In this Whitepaper we’ll discuss:

  • Determining how you set-up your report by analyzing your audience
  • Understanding how to position the data
  • How to decide between a week over week, month over month, or year over year reports
  • Why the flow of the report is just as important as the data in it

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Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

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