Attribution is an issue that affects almost every digital marketing program running more than one form of marketing channel. From Cross-Channel, Cross-Device to Online to Offline conversions, attribution is everywhere. However, understanding how to analyze attribution and determining which model is right for you, can be complex. In this whitepaper, we will cover the basics and help you determine which model is right for you.
In this Whitepaper we’ll discuss:
- What attribution is and why its important
- How to determine if you have an attribution problem
- Free tools available to get insights into your attribution funnel
- A breakdown of each attribution model and how to make a custom model