[New Whitepaper!] The Fundamentals of PPC Conversion Tracking

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

It’s a fundamental truth that if you are an advertiser and you are not tracking your conversions— also known as goal completions, lead captures, purchases, or form submissions— you are also not maximizing your marketing efforts’ measurability, scalability, or profitability.

In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.

In this Whitepaper we’ll discuss:

  • How to get started on tracking your conversions
  • Defining your conversion and breaking down each type
  • Implementing your conversions
  • Ensuring everything is correct

Download Now!

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...