[New Whitepaper!] The PPC Account Audit Survival Guide

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. In this guide, we’ll focus on features and settings that can be found in the Google AdWords interface and used to audit your account performance, campaigns, ad groups, and keywords.

In this Guide we’ll discuss:

  • Why a simple and clear naming structure is important
  • Checking your ad schedule and conversion tracking
  • Changing your ad rotation to optimize by conversions
  • Utilizing and optimizing ad extensions

Get the Whitepaper!

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...