There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. In this guide, we’ll focus on features and settings that can be found in the Google AdWords interface and used to audit your account performance, campaigns, ad groups, and keywords.

In this Guide we’ll discuss:

  • Why a simple and clear naming structure is important
  • Checking your ad schedule and conversion tracking
  • Changing your ad rotation to optimize by conversions
  • Utilizing and optimizing ad extensions

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