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Conversion Rate Optimization, Landing Pages
Test with a purpose by optimizing your landing pages for the right audience. Learn about tools you can utilize to capture data about your audience! Read More »
Industry Reports, White Papers
Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top. Read More »
Social, Social Media
Dive into ways businesses can use to help measure the success of social media ad campaigns. Facebook, Twitter, Google Analytics tips and more! Read More »
Bid/Budget Management, How To
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs. Read More »
Mobile, White Papers
We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and beyond, mobile paid search advertising is crucial for travel companies that want to stay ahead of the market trends and connect with customer in a saturated industry. Read More »
Events, Hero Conf
Hero Conf Los Angeles kicks off with our Welcome Reception, live from the pool deck at JW Marriott Los Angeles LA LIVE on Monday night. That means you have just days to claim your seat at the World's Largest All-PPC Event, before it's just too... Read More »
Ecommerce PPC, Google Shopping
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance. Read More »
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