Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on. Read More »

With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports. Read More »

There are many reasons why Analytics clicks and sessions don't match. Read on to find out why. Read More »

When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to build something that perfectly suits your requirements. Read More »

This whitepaper includes multiple examples of each type of analysis by using PPC-specific examples. These examples are more general for the sake of showing broad-use cases. There are hundreds of other ways to look at PPC data with a pivot table, depending on account goals,... Read More »

We'll keep it simple - your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We've sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency Hero and Conference Passes remaining.... Read More »

Learn what options you have for PPC ad rotation and how to quickly identify opportunities. Read More »