At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for...
Continue Reading [New Whitepaper!] The Value of Remarketing: Bringing In Your Most Valuable Users
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
Continue Reading Streamline How You Write Promotional Ad Copy
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
Continue Reading The Flanking Strategy – Increase Market Shares Without Defeat
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
Continue Reading Step-By-Step Excel Reporting – A Video Tutorial
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
After you do all of the hard work analyzing your PPC account, you’re going to need to implement some changes.
We're proud to announce the brackets for the 2015 Search Marketing Madness tournament.
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
Continue Reading Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
Continue Reading Structure Your Way To Google Shopping Success
Read on for some tips of how you should and shouldn’t utilize search engine reps.
Continue Reading The Do’s And Don’ts of Leveraging Search Engine Reps
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
Continue Reading Utilize These 4 Ad Extensions Above All Else
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