Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect...
Continue Reading Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate...
We all love metrics (if you’re a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell...
Continue Reading Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various...
Continue Reading How Great Social Media Increased Charitable Donations 338%
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of HanapinMarketing.com!...
Continue Reading Introducing the New Face of Hanapin Marketing
Strategic Metrics: What Matters (And What Doesn’t) Metrics are handy tools that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use which metrics and when...
Continue Reading Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
It’s that time of year- ‘Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our...
Continue Reading Happy Clicking on Cyber Monday from PPC Hero!
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision...
Continue Reading Posts 15-18/30: 18 Lessons From My First 18 Days
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the...
Continue Reading Planning Your 2014 Budgets With Search Trends
TIME’S UP! Tomorrow is the last day that you can register for Hero Conf under the SUPER Early Bird Special price of $200 off! Don’t miss out! Reserve your seat now! The Hero already has one:
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
Continue Reading Was Direct Response The Wrong Model For Facebook?
Save time and Become the Hero with updates from PPC Hero in your inbox!
