This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. In the early days Account Managers didn’t exist. Someone in the IT department who knew...
Continue Reading Post 11/30: The Evolution Of The PPC Account Manager
The hero’s mustache is coming in nicely- we hope yours is, too! Here’s what you’ve missed so far this November: Call Tracking for PPC Webinar 7 Tips for Getting Your PLA Campaign Holiday Ready 1 More Moving Part to Ad...
Friends of PPC Hero, if you’re looking to save $200 off the normal registration price of Hero Conf 2014, the time to reserve your seat is now. Super Early Bird pricing ends November 30, a mere 10 days from today!...
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results....
Continue Reading 5 Key Ingredients For Holiday Website Greatness
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
This month's series will be centered around helping you prepare your PPC accounts for the holidays. Even if you're not necessarily selling goods people would buy for gifts, you still need to know how to take advantage of the extra...
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I have seen it in myself, and I certainly see it in our team, people...
Continue Reading Post 10/30: All PPC Managers Are Headed For Burnout
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. If you work in a PPC agency, or any agency for that matter, you will...
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I spent all day Thursday onsite with a client diving into performance the last 4...
Continue Reading Post 8/30: 7 Lucky Tips For Presenting To The C-Level
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are...
Continue Reading Google’s New Campaign Type: Search with Display Select
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system...
Continue Reading Find Quick Wins With AdWords’ New Opportunities Tab
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I had some great conversations this week around long standing frustrations and my thoughts on...
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