Friends of PPC Hero, we need your input. We’re pulling together all the details for Hero Conf 2014 and would love some direct feedback from you. Is there a topic you’d like to see covered at Hero Conf 2014? Is...
Continue Reading Submit Your Topic Ideas for Hero Conf Today!
Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader Clinic, check out that recording below!
Continue Reading Webinar Recording – Live PPC Grader: Are You Acing or Failing?
The headline is easy: Registration for the world’s largest all-PPC conference is now open. For those in the know, that means your chance to reserve a spot at the PPC event of the year begins today (at a steep discount!). Here...
If you have a site with just TONS of products, there's a good chance you aren't specifically targeting every single product. With Dynamic Search Ads, all of those products you missed can still get targeted ads.
Continue Reading How Dynamic Search Ads Can Fill The Gaps In Your Account
The world of PPC is constantly changing. With social ads, various lead types (online, phone, live chat, etc) and big league players like Google and Bing we need multi-channel tracking to accommodate these changes. As the months in 2013 count...
Continue Reading #ThinkPPC Webinar: Tracking and The Ever-Expanding PPC Highway
As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google...
Continue Reading Big AdWords Certification Changes Are Coming
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing –...
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more...
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can...
Continue Reading The Ultimate How-To Guide for Bing Parameters
Cut out what doesn’t work and expand what does. Optimizing your account is simple in theory, but it can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids...
Continue Reading Live PPC Grader: Are You Acing or Failing? [Webinar]
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted.
Continue Reading Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign...
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