Just a friendly reminder that your chance to own a piece of Hero Conf ends TONIGHT! Pockets of competition have been fierce (who knew people loved Twitter so much? Oh wait…), but there is still plenty left to bid on...
Continue Reading Last Chance! Final Day to Bid on Hero Conf Sponsorships
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8...
Continue Reading Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords,...
Continue Reading Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it...
Continue Reading Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must...
Continue Reading Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how...
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess...
Continue Reading Finalist: How to Take Advantage of Enhanced Campaigns
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still — just a picture of...
Continue Reading Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who’s...
Continue Reading Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
Only two days into this year’s bracket things are already heating up. If you want to vote on blogs and conferences, you can still do that until Monday, March 18th. Today the competition begins for both PPC managers and PPC...
Continue Reading Managers & Software – Search Marketing Madness Round One
There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for...
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up...
Continue Reading Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
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