If you still need to make the jump to Enhanced Campaigns, then you’ve got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You’re already keenly aware of...
Continue Reading What You Need to Know About Enhanced Display Campaigns
Round two of search marketing madness continues today! You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software. Voting will close on Monday of next...
Continue Reading Who’s the Best PPC Manager? Best PPC Software? You Decide.
Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume...
Continue Reading Google AdWords Picks the Final Four Champion
The first round of voting closed yesterday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the content creators that were able to make it to the next round of the tournament. There...
Continue Reading Vote Now for SMM Round 2! (Blogs and Conferences)
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting...
Continue Reading Get Descriptive With Your Keyword Match Types
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
A return to the basics of PPC keyword research, but in the mindset of an expert. Take a look into the simple steps you can take to avoid being too basic with your keyword lists and to maximize the potential...
Continue Reading Going Beyond the Basics with PPC Keyword Research
Just a friendly reminder that your chance to own a piece of Hero Conf ends TONIGHT! Pockets of competition have been fierce (who knew people loved Twitter so much? Oh wait…), but there is still plenty left to bid on...
Continue Reading Last Chance! Final Day to Bid on Hero Conf Sponsorships
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8...
Continue Reading Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords,...
Continue Reading Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it...
Continue Reading Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must...
Continue Reading Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
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