Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how...
Finalist: How to Take Advantage of Enhanced Campaigns
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess...
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Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still — just a picture of...
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Webinar Recordings! SEO & PPC Myths Debunked, Plus PPC Optimization Clinic
A big thanks to everyone who attended our webinar yesterday: SEO & PPC Myths Debunked and Where to Really Focus. We had a lot of great discussion with our friends from Intrapromote about SEO and PPC optimization. For anyone who’s...
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Managers & Software – Search Marketing Madness Round One
Only two days into this year’s bracket things are already heating up. If you want to vote on blogs and conferences, you can still do that until Monday, March 18th. Today the competition begins for both PPC managers and PPC...
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Bid Management: From Basic To Advanced
There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for...
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up...
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PPC Hero Turns Six!
Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled “Let the Adventure Begin.” And what an adventure it has been! Since that first post, PPC Hero has grown...
Search Marketing Madness is Upon Us! Vote for Round One.
It is officially tournament time. This week is round one of 2013 Search Marketing Madness. Voting will commence today in the conference and blog regionals (in the content half of the bracket). Votes will be accepted until Monday, March 18th...
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Bid on Hero Conf Sponsorships Today – Starting at $0.99!
We’re big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an...
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Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
In part 2, we’ll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your...
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It Might Be Time To Revisit Your Account’s Structure
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't?
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