This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize...
Continue Reading How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
There are 3 BILLION pizzas sold every year in the US, and the average American eats 46 slices of pizza every year! It looks like PPC Hero is trying to celebrate National Pizza Party Day by consuming that much in...
On June 30th custom alerts will no longer be offered by Google. In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts. On June 15th you will not be able to...
Continue Reading Google to Force More Automation Down Our Throats
Today I spent a good deal of time analyzing onsite behaviors of one of our clients through the use of in-page analytics. It had been a while since I really dug my heels in and explored the insights that this...
Continue Reading In-Page Analytics: Changing Mobile Best Practice Perceptions
This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the...
Continue Reading MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
Google Insights for Search is a popular web trend tool, but it’s application to PPC is often overlooked. This post discusses three ways you can use the tool to increase the efficiency of your PPC accounts. Use Google Insights for...
Not every company needs to employ an agency full-time to manage paid search. Yup, I said it and I work for an agency. Shhhh…no one tell! Hanapin is now offering a new service to assist the in-house teams for such...
We hope you’ve found this month’s Google Analytics Test Lab series helpful. By now, it should be obvious that Analytics is a very complex and powerful tool that can be very beneficial for your own accounts if utilized properly. What’s...
Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you...
Continue Reading Google Analytics Test Lab: Drive Your E-Commerce PPC Account
The best thing about Analytics is also the worst thing about Analytics. If utilized correctly, Analytics can open up a whole new world of possibilities within your accounts. On the other hand, trying to digest all of the different facets...
Video Blog In this week's Whaddya'know Wednesdays, PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize...
Continue Reading Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity...
Continue Reading Google Analytics Test Lab: Finding New Test Subjects
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