I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake. Of course, a decent ad should be non-fiction in...
Continue Reading Fiction Writing for Improved PPC Performance
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today's series post is about uploading negatives in bulk in a...
Continue Reading Love Me Tender: Uploading Negatives Into Bing
Imagine you’re creating a Facebook ad targeted to professional photographers. And you don’t have ready access to the data which would allow you to target by Nikon or Canon preference. Would you still be willing to design ads that call...
Continue Reading Intentionally Excluding Half Your Audience?
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby,...
Continue Reading CTR Healing: Raising Click Through Rate For Better Performance
With Valentine’s Day just around the corner, we’re going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love...
Miss the super early bird registration deadline? No worries! We’re still offering additional value to your Hero Conf registration! Register by February 12, and we will give you direct access to a Hanapin PPC expert. Start prepping for Hero Conf...
Continue Reading Hero Conf Promotion- Q&A Session with a PPC Expert
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the...
Continue Reading Lost Impression Share Metrics Come to adCenter
Ever have a broken heart? Most PPC managers have... but we can help you mend that broken heart and pick up the pieces. Our February PPC Hero series will take you through some sticky account situations and help you get...
Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post...
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320...
Continue Reading Hero Conf Super Early Bird Discount Ends Tomorrow!
Then put your little hand in mine. There ain’t no hill or mountain we can’t climb. Babe…
Over the years, we’ve written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over...
Continue Reading Guide to URL Tagging and Tracking in Google Analytics
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