I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients. This got me thinking: why I don’t...
Continue Reading 5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling
I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can’t reach your company 24 hours a day, it...
Today we are drawing for the grand prize winner for our Totally SEM Sweepstakes! This lucky person will receive a free PPC account review or SEO website review from the Hanapin Marketing Team. Nice! The email will be going out...
Continue Reading Grand Prize Winner for our Totally Awesome SEM Sweepstakes!
View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content...
Continue Reading What is the View Through Data in Google Adwords & How Can It Benefit You?
Yesterday we drew for the book prizes, and today we’re drawing the software prize winners for our Totally Awesome SEM Sweepstakes give away! Winners will be notified by email about their totally awesome prize! So, what did these folks win?...
Continue Reading Software Winners for our Totally Awesome SEM Sweepstakes!
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing,...
Continue Reading How to Use Negative Keywords in Yahoo! Search Marketing
Today we are drawing book prize winners for our Totally Awesome SEM Sweepstakes give away! Each of these 100 lucky folks will receive a copy of the SEM book of their choosing! Winner’s will be notified by email with further...
Continue Reading Book Prize Winners for our Totally Awesome SEM Sweepstakes!
It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of...
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed...
Continue Reading How To Get a Place Page in Google and Why It’s Essential for all Businesses
Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword...
Continue Reading Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
…until we close the application period for our search engine marketing (SEO + PPC) position. Hanapin Marketing (the publisher of SEO Boy and PPC Hero) is looking for three search marketing specialists to add to our talented and hard working...
Continue Reading Hanapin is Hiring SEM Specialists! Just five more days left…
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