Hello my fellow Americans. It is time to celebrate our freedom and independence. While a few individuals prefer to light copious amounts of fireworks, PPC Hero has taken a historical approach to the 4th of July. Our fearless hero is...
PPC News Roundup for Thursday 7/02/2009
Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn’t even know there was a Media Rating Council! They say Google’s click measurement...
CLRB Hanson LLC et al. V. Google Class Action Settlement
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its...
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Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from...
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Separating Your Matches Types into Different Campaigns is a Bad Idea
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I...
Continue Reading Separating Your Matches Types into Different Campaigns is a Bad Idea
Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only...
Continue Reading Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
PPC News Roundup for Friday 6/26/2009
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for...
Yahoo’s New Display Advertising – See How It Works
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The...
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What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your...
How to Spend All That Money: A Few PPC Budgeting Strategies
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The...
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Happy Father’s Day from PPC Hero!
As you know, we’ve been looking through some of PPC Hero’s photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because “Solitude” was too somber and he wanted something that reflected...
PPC News Roundup for June 16, 2009
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new...
