Ok, so I’m about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with...
Continue Reading It’s Alive! Beware of the Search Beast Named “Yahoogle”
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or...
Continue Reading MSN adCenter Desktop Is Now Ready For Public Testing
If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool?...
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser...
Continue Reading Don’t Make This Mistake When Opening A New PPC Account!
For the longest time, I’ve admittedly been one of those search marketers that’s always praising the almighty Google. Every new product was the best thing ever, and the mantra of “do no evil” rang true. This infatuation even bled into...
Continue Reading The Honeymoon Is Over – My Infatuation with Google is Waning
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the...
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your...
Continue Reading 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I’ll explore how...
Continue Reading Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I’d take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I’ve...
Continue Reading How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my...
Continue Reading Yahoo Is Going to Automatically Optimize Your PPC Account Without You
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you’re new to the program, where do you begin? To kick off our series of “Give Us 5 Days, and...
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here...
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