It’s been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you’ve implemented some changes in your account that can improve your quality score, which can increase your ad...
Continue Reading My Best Advice on Improving Your Google & Yahoo Quality Scores
If you’re wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela’s new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish....
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
Greetings! It is that time of year again where Americans celebrate their independence. Fireworks, backyard bar-b-ques, humidity and sparkles – the 4th has it all! We wish everyone a happy 4th of July and wish you all a safe and...
This must be “death to good Google ideas” week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel...
Continue Reading The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I’ve really...
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account’s performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic...
Continue Reading Give Us Your Feedback! What is Your Favorite Google AdWords Report?
The folks over at SEOMoz are known for their organic search prowess, so it’s a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of...
It’s been a while since we discussed Google Adwords’ pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it...
Continue Reading Lead Quality of Google’s Pay-Per-Action: Good or Bad?
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the...
Continue Reading Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren’t showing because they’ve set their keyword bids too high...
Continue Reading Yet Another Reason Why Your Ads Aren’t Showing in Google
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at...
Continue Reading Learn How to Humanize Your Marketing in a Free Webinar
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