In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! https://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips? Check out our other episodes of … [Read more...] about Ticker Tuesday: New Ideas For Pay Per Click Ads
Search Results for: Google Ads
Google’s 2015 Predictions for Display Advertising
Yesterday, Neal Mohan, Google’s Vice President of Display Advertising, delivered a keynote speech at the Interactive Advertising Bureau’s Innovation Days @ Internet Week, in which he made six predictions about improved display ad performance by 2015. You can read his six predictions in full on Google’s blog: There’s a Perfect Ad for Everyone. To highlight some of his … [Read more...] about Google’s 2015 Predictions for Display Advertising
How To Set Up Conversion Tracking In Google AdWords
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it's up and running! https://www.youtube.com/watch?v=oL2DKAo4xjk Transcript: Hello and welcome to PPC Hero’s video tutorials. Today … [Read more...] about How To Set Up Conversion Tracking In Google AdWords
Google Analytics Releases Limited Webmaster Tools Pilot
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Though this change is currently in limited pilot stages, you can sign up for the opportunity to take part in the integration. According to Google’s statement, this addition to Analytics will be in the form of reports containing Google search … [Read more...] about Google Analytics Releases Limited Webmaster Tools Pilot
Creating Custom Reports in Google Analytics
Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming. I was just getting comfortable with creating custom reports in the old version of analytics when Google released the updated version in April. I finally worked … [Read more...] about Creating Custom Reports in Google Analytics
Google Removes Checkout Badge From Ad Display
Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue to be displayed on product search result pages. This announcement coincides with Google’s efforts to ramp up the visibility of their … [Read more...] about Google Removes Checkout Badge From Ad Display
Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product Listing Ads, or to take advantage of other Google products for businesses, this short how-to is for you! https://www.youtube.com/watch?v=JHUlnTgdoVs … [Read more...] about Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot). This additional line of text appears to be showing the number of job placements … [Read more...] about Google AdWords: Testing Job Ad Extensions?
Google Announces Google Wallet
Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and Google’s Prepaid Card, and you’ll probably want to … [Read more...] about Google Announces Google Wallet
Domain URL Now Makes Some Ads Have the Longest Headlines Ever
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to understand. So, to start, Google recently has announced that for select top position ads, the domain URL of the display URL will appear next to the headline of your ad, … [Read more...] about Domain URL Now Makes Some Ads Have the Longest Headlines Ever
Google & Privacy – Adwords Wiggles into Your Private Life
The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail continues to be a free service because they allow advertisements to show while you read your email. For Paid Search Marketers, Gmail is yet another outlet for a client’s … [Read more...] about Google & Privacy – Adwords Wiggles into Your Private Life
Google AdWords Announces Updates to Location Targeting
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more … [Read more...] about Google AdWords Announces Updates to Location Targeting
