Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today those options are available for all AdWords users! For some time now, advertisers have been able to target mobile devices and certain … [Read more...] about Tablet Targeting Now Available in Google AdWords
Search Results for: Google Ads
Google AdWords-Testing a Click Count Feature?
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact and I think this one could qualify! Google has confirmed with Search Engine Watch that they are, in fact, testing a new feature in AdWords that will … [Read more...] about Google AdWords-Testing a Click Count Feature?
Google Enhances Display Network Metrics
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve your ability to measure your ad’s success on the Display Network, you can now view your ad’s … [Read more...] about Google Enhances Display Network Metrics
New Features For Google Search
For those of you that missed Google's announcements earlier today, feel free to take a peek at my notes. There are some exciting things going on in the Google-sphere! I'd love to chat about these new features and your opinions, so feel free to use the comment section as a discussion forum! Firstly, and probably most exciting in my opinion, search by voice and image. Later … [Read more...] about New Features For Google Search
Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! https://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips? Check out our other episodes of … [Read more...] about Ticker Tuesday: New Ideas For Pay Per Click Ads
Google’s 2015 Predictions for Display Advertising
Yesterday, Neal Mohan, Google’s Vice President of Display Advertising, delivered a keynote speech at the Interactive Advertising Bureau’s Innovation Days @ Internet Week, in which he made six predictions about improved display ad performance by 2015. You can read his six predictions in full on Google’s blog: There’s a Perfect Ad for Everyone. To highlight some of his … [Read more...] about Google’s 2015 Predictions for Display Advertising
How To Set Up Conversion Tracking In Google AdWords
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it's up and running! https://www.youtube.com/watch?v=oL2DKAo4xjk Transcript: Hello and welcome to PPC Hero’s video tutorials. Today … [Read more...] about How To Set Up Conversion Tracking In Google AdWords
Google Analytics Releases Limited Webmaster Tools Pilot
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Though this change is currently in limited pilot stages, you can sign up for the opportunity to take part in the integration. According to Google’s statement, this addition to Analytics will be in the form of reports containing Google search … [Read more...] about Google Analytics Releases Limited Webmaster Tools Pilot
Creating Custom Reports in Google Analytics
Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming. I was just getting comfortable with creating custom reports in the old version of analytics when Google released the updated version in April. I finally worked … [Read more...] about Creating Custom Reports in Google Analytics
Google Removes Checkout Badge From Ad Display
Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue to be displayed on product search result pages. This announcement coincides with Google’s efforts to ramp up the visibility of their … [Read more...] about Google Removes Checkout Badge From Ad Display
Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product Listing Ads, or to take advantage of other Google products for businesses, this short how-to is for you! https://www.youtube.com/watch?v=JHUlnTgdoVs … [Read more...] about Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot). This additional line of text appears to be showing the number of job placements … [Read more...] about Google AdWords: Testing Job Ad Extensions?
